How Can a Beginner Photographer Start Charging for Their Services and What is the Average Rate?

Learn how beginner photographers can start charging for their services and discover the average rates in the industry. Get started on your photography journey!

Aug · 2023

how can a beginner photographer start charging for their services and what is the average rate

Photo by Erik Mclean on Unsplash 


If you are a budding photographer with a passion for capturing moments, you might be wondering how to turn your hobby into a profitable venture. Transitioning from a hobbyist to a professional photographer requires careful planning and strategy, especially when it comes to pricing your services. In this article, we will guide you through the process of starting to charge for your photography services as a beginner and explore the factors that influence the average rate in the industry.

Building a Strong Portfolio for your photography services

Before you start charging for your photography services, it is essential to build a strong portfolio. Your portfolio showcases your skills and style to potential clients. Begin by capturing various subjects and genres to demonstrate your versatility. Consider offering free or discounted shoots to friends, family, or local organizations to gain valuable experience and create a diverse portfolio. Make sure to display your best work on a professional website or social media platforms to attract potential clients.

Defining Your Niche and Target Market

As a beginner photographer, it’s crucial to identify your niche and target market. Specializing in a particular type of photography, such as portrait, landscape, wedding, or food photography, can help you stand out and attract clients interested in your expertise. Research the demand for your chosen niche and understand the preferences of your target audience. Tailoring your services to cater to a specific market can help you build a strong brand presence.

Determining Your Pricing Strategy

Setting the right price for your photography services can be challenging for beginners. To determine your pricing strategy, consider the following factors:

1. Research the Market: Investigate what other photographers in your area with similar experience and skill levels charge for their services. This research will provide you with a rough idea of the prevailing rates in your region.

2. Factor in Your Costs: Calculate your expenses, including camera equipment, transportation, editing software, and other overheads. It’s essential to consider these costs to ensure you are not underpricing your services.

3. Assess Your Experience: As a beginner, you may not be able to charge the same rates as established photographers. Be realistic about your experience and adjust your prices accordingly.

4. Offer Packages: Consider creating different photography packages to accommodate various budgets and needs. Offering multiple options can attract a broader range of clients.

The Average Rate for Beginner Photographers

The average rate for beginner photographers can vary based on several factors, including the location, the type of photography, and the demand for services. In general, beginner photographers might charge anywhere from $50 to $200 per hour or a flat fee per session, depending on the complexity of the project and their experience level.

It’s essential to remember that photography pricing is a dynamic aspect, and as you gain experience and reputation, you can gradually increase your rates.

beginner photographers
Photo by Christian Wiediger on Unsplash


Transitioning from being a beginner photographer to a professional who charges for services is an exciting journey that requires dedication, patience, and skill. Building a captivating portfolio, identifying your niche, and pricing your services strategically will set you on the path to success. Keep in mind that the average rate for beginner photographers may vary, but with time and experience, you can establish yourself as a sought-after professional in the industry.

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